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Últimos Posteos

Understanding Key Marketing KPIs

When it comes to measuring the success of marketing campaigns, Key Performance Indicators (KPIs) play a crucial role. KPIs are measurable values that marketers use to...

A Playful Fusion of Fashion and Flavor

This summer, an unexpected yet delightful collaboration between Kate Spade New York and Heinz has taken the fashion & advertising world by storm. Launched on June 27...

SEM: The Strategy that Combines SEO and PPC

Search Engine Marketing (SEM) is a digital marketing strategy that encompasses both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. In simple terms...

A/B Testing to the Rescue

Also known as Split Testing, is a crucial technique for optimizing websites and landing pages. It involves comparing two or more versions of the same web page or element...

Crush or Uncrush?

Apple’s move Apple’s advertisement for the new iPad Pro, titled “Crush,” has triggered a lot of debate. The ad is set in an industrial environment...